Third Motion helps SME ISVs and small SIs generate qualified public sector pipeline by orchestrating the right partners, campaigns, and cloud funding around a single commercial motion.
Start the conversation →Most ISVs have the product. Most SIs have the relationships. Most hyperscaler programmes go unused. Third Motion brings all three together into a single, funded, outcome-focused campaign.
We identify the right SI partners for your product and sector, align the commercial model, and activate them as part of a coordinated public sector campaign — not just a referral agreement on paper.
We design targeted outreach and content campaigns built around real public sector buyer concerns — procurement routes, clinical safety, integration — not generic demand generation.
AWS, Azure, and Google Cloud all run MDF and co-sell programmes that most SME ISVs leave on the table. We identify what you qualify for and structure the campaign to access it.
A fixed-term, outcome-based engagement. No retainer bloat, no vague deliverables. Qualified public sector pipeline in 90 days.
Define the use case, identify the right SI partners, align the commercial model, and map the cloud funding available. Campaign brief locked by end of week two.
Launch targeted outreach and content, activate SI partners, begin direct engagement with public sector buyers. First conversations in market by week four.
Build, qualify, and hand off pipeline. Every opportunity assessed against buyer readiness, procurement route, and commercial fit before it reaches your sales team.
I spent nearly eight years at AWS as a Principal Partner Manager in UK public sector, and six years before that at ServiceNow. I've built and managed strategic partnerships with Accenture, Workday, and global SIs. I know how hyperscaler programmes work, how SI relationships get structured, and what public sector buyers actually need to say yes.
Third Motion exists because the gap between SME technology and public sector pipeline is an orchestration problem, not a product problem. The right partners, the right motion, the right timing.
If you're an SME ISV or small SI with a public sector product and a pipeline problem, get in touch. The first conversation is a straight assessment of whether Third Motion is the right fit — no sales process, no pressure.
We work with a small number of clients at any one time. If the timing works, we move fast.
hello@thirdmotion.co.uk