Partner Orchestration · UK Public Sector

Qualified public sector pipeline.
Built through your partners.

Third Motion helps SME ISVs and small SIs break into public sector by orchestrating the right partners, campaigns, and cloud funding into a single commercial motion.

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£6.6bn
UK govtech market value
43%
Digital Marketplace spend mandated to SMEs
90
Days from kickoff to qualified pipeline
What we do

Three forces.
One coordinated motion.

Most ISVs have the product. Most SIs have the relationships. Most hyperscaler programmes go unused. Third Motion brings all three together into a single, funded, outcome-focused campaign.

01

Partner activation

We identify the right SI partners for your product and sector, align the commercial model, and activate them as part of a coordinated public sector campaign — not just a referral agreement on paper.

02

Campaign design

Targeted outreach and content built around real public sector buyer concerns — procurement routes, clinical safety, integration — not generic demand generation.

03

Cloud funding

AWS, Azure, and Google Cloud all run MDF and co-sell programmes that most SME ISVs leave on the table. We identify what you qualify for and structure the campaign to access it.

The offer

Two ways to work together.

Whether you need to test the water or run a full pipeline campaign, there is an entry point that fits where you are.

Advisory

Partner Readiness Review

A structured diagnostic for ISVs and SIs who want a clear picture of their public sector partner opportunity before committing to a full campaign.

  • 01
    Partner landscape audit Which SIs are active in your target sector and what does a realistic commercial model look like.
  • 02
    Cloud programme mapping What hyperscaler funding you qualify for and what it would take to access it.
  • 03
    Pipeline readiness assessment Honest view of your route to market and what needs to be in place before a campaign makes sense.
Engagement
Fixed fee · 2 to 3 weeks
Pricing on application
Full engagement

The 90-Day Partner Pipeline Sprint

A fixed-term, outcome-based engagement. No retainer bloat, no vague deliverables. Qualified public sector pipeline in 90 days.

  • 01
    Weeks 1–2 · Define and align Use case defined, SI partners identified, commercial model aligned, cloud funding mapped. Campaign brief locked by end of week two.
  • 02
    Weeks 3–6 · Launch and activate Targeted outreach and content live, SI partners activated, direct engagement with public sector buyers underway. First conversations in market by week four.
  • 03
    Weeks 7–12 · Build and qualify Pipeline built, qualified, and handed off. Every opportunity assessed against buyer readiness, procurement route, and commercial fit.
Engagement
Fixed monthly retainer · 3 month sprint
Optional success fee on pipeline generated · Pricing on application
About
Hannah Fordham — Founder, Third Motion
Hannah Fordham
Founder, Third Motion

Fourteen years building partnerships between technology companies and UK public sector — the kind that generate real pipeline, not just signed agreements that go nowhere.

At AWS I led partner strategy for UK public sector across global SIs, regional delivery partners, and the ISV ecosystem. At ServiceNow I ran EMEA strategic partnerships across sell-to and sell-with motions. I have been on both sides of the table: inside the hyperscaler funding the campaigns, and alongside the ISVs trying to break through.

Third Motion exists because the problem is almost always the same. The product is there. The market is there. What is missing is someone who knows how to orchestrate the right partners, access the right funding, and build a motion that actually lands.

Principal Partner Manager, AWS UK Public Sector — 8 years
Director, Strategic Partnerships, ServiceNow EMEA — 4 years
NHS, local government, policing, education, central government
Global SIs — Accenture, Workday, ANS, CDW, SCC
AWS, Azure, and GCP partner programmes and marketplace
Who this is for

Right fit. Wrong fit.
Worth knowing before we talk.

Good fit

SME ISVs

Series A to C or established but undercommercialised. You have a product that works in public sector but you cannot build consistent pipeline. You are on G-Cloud but the phone is not ringing.

Good fit

Small SIs and consulting partners

Under 200 people. AWS or Microsoft aligned. You have delivery capability and public sector relationships but no structured GTM motion. You want to run joint campaigns without building the capability in-house.

Not a fit

Pre-pipeline, pre-product, or PR-led

No reference customer in UK public sector, pre-product, or looking for a traditional marketing retainer. Third Motion is pipeline. If the foundations are not there yet, we will tell you in the first conversation.

Get in touch

Let's talk about your pipeline.

The first conversation is a straight assessment of whether Third Motion is the right fit. No sales process, no pressure. We work with a small number of clients at any one time.

Email
hello@thirdmotion.co.uk
We respond within two working days
Editorial partner
Proven Public →
Independent case study platform for public sector tech
Based in
Cambridgeshire, UK
Working across UK public sector
Thanks — we will be in touch within two working days.